The story of Pink - Surprisingly, prior to World War II, the colour pink was more often associated with baby boys than girls. Red was viewed as a masculine colour, and baby boys were expected to wear the diluted colour red. Baby girls were often dressed in blue! However, things began to change starting sometime after the second World War, and pink began the rise to feminine dominance that would continue for decades.
As women began to return from the wartime factories into the home in the 1950s, there was a rise in consumer goods, which prompted women to purchase more pink products. (Pink represented the blush of health and vitality, and was particularly popular as a make-up color.) Audrey Hepburn, the great icon of 1950s femininity, appeared in the film "Funny Face" in 1957, which included the song "Think Pink." The pink-clad Barbie doll was also introduced in the 1950s, further linking the color pink to girlishness. In the 1960s, pink became the color of anti-masculinity in film "The Pink Panther". In the 1980s, songs like "Pink Cadillac" and "Pretty in Pink" played with the idea of pink femininity, and in 2000, the singer Pink emerged on the scene with a shock of hot pink hair.
The Current Pink Trend - However, the current trend probably dates to the 2001 film "Legally Blond," in which Reese Witherspoon plays a law student who overcomes every obstacle with the help of pink handbags and a tiny Chihuahua dressed in pink. The film represents a view of womanhood in which being tough and smart go hand in hand with being feminine and sexy. Women and style mavens everywhere began to take notice.
Pink in the Home - Those in search of a rosier world can now find a wide range of ways to decorate their homes in fashionable pink things. Pink can be the dominant colour scheme for a room, or it can be used as an accent colour to bring a little fun to the everyday. In the bedroom, pink blankets and sheets create a cosy haven, with pink fuzzy slippers waiting at the foot of the bed. In the bathroom, pink toothbrushes and shower curtains can create a sense of pampering, and pink clocks and rugs create elegant touches for the living room as well. Pink has even invaded the kitchen. Now pink kitchen accessories are available, from pink kettles and toasters to a pink microwave oven!
Pink Travelling - Pink extends far beyond the home, however. There are not only pink cars but also pink car accessories, such as flashlights, key chains, and even mats for seats and floors. Foreign travellers can also look into purchasing entire luggage systems that are decorated in pink. These not only coordinate with other pink items, but are also easy to spot at the airport.
Pink Princess - A "pink princess" is a woman who has decided to surround herself with a world of pink stuff. She has adopted the colour pink as an identity and as a personal statement. Why would someone do this? It goes back to what pink has come to symbolize: softness, flirtation, and beauty on the one hand, and elegance and high fashion on the other. The budding field of colour psychology suggests the use of pink for soothing, too: there have even been reports of criminals behaving better if their cells were painted pink!
The current obsession with pink may be a short-term trend, but it is also possible that it is part of a rising new view of life. Pink lovers are trying to "see the world through rose-colored glasses," to surround themselves with one more tool for happiness.
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